For a freight forwarding company, being good at logistics is only part of the equation. Potential customers and overseas partners also need to be able to find your company online, understand what you do and see evidence that you are a reliable partner. This is why online visibility for freight forwarders has become increasingly important….
Globalia Blog
Tag: freight forwarding content marketing
The Best Leads Aren’t Found, They’re Referred: Why Your Freight Forwarder Network is a Marketing Channel
Most freight forwarders think of their freight forwarder network as an operations resource: a place to find reliable partners in ports you don’t cover yourself, a way to move cargo through unfamiliar territory with confidence. That’s true, and it’s valuable. But it’s only half the picture. A well-run network is also one of the most…

