The conversation around generative AI in logistics often swings between two extremes. On one side, it’s framed as a game-changer that will automate everything. On the other hand, it’s dismissed as just another tech trend that won’t survive the realities of day-to-day operations. The truth sits somewhere in between. Generative AI in logistics should not…
AI in freight forwarding has moved from industry buzz to real operational impact. Across global logistics networks, forwarders are integrating intelligent systems into daily workflows, shaping how shipments move, how decisions are made, and how customers experience service. The shift feels especially relevant now, as market conditions demand speed, accuracy, and adaptability at scale. Within…