Black Friday is almost here, and the pressure is real. Shoppers are lining up online, retailers are bracing for impact, and logistics teams are gearing up for one of the most chaotic weeks of the year. Which brings us to the real question: how do forwarders stay ahead of the storm instead of reacting to…
For years, logistics companies have relied on static route planning like pre-determined paths, fixed schedules, and manual decision-making. But global trade no longer runs on predictability. Congested ports, volatile weather, fuel price fluctuations, and shifting regulations have turned supply chains into living, breathing ecosystems that need constant adjustment. That’s where dynamic route optimization is rewriting…